Companies are conducting competitive intelligence research to know what they can bring the consumers that the other companies don’t have. It is like observing your competitors so that you will able to know and apply the best possible strategy to use and strike at them. In this sense, it is not like attacking the competitor directly such as giving false and awful information about them. What this means is that, business is business, and nothing should be personal. Your primary goal is to attract many consumers as possible because your company’s future is at stake. This is a way for you to be unique and people will have a signature with your own company. They will be able to know what are your different characteristics compared to others. That is why, you should be able to do well in your business. Try new things that have not yet been done by others before. Think of a good slogan and try catchy advertisements. This is how people retain information about your company that they can forget your competitors’ ads. This is a big help so that your company will last for years. Others would always try to let you down, but as a competitor, check out what is the latest and always put your customers’ opinions first.